LIFE STYLE EXPO -visit
I visited LIFESTYLE EXPO TOKYO 2018 held by Reed Exhibition in Tokyo Big Sight on 4th July.
Exhibiting trade fairs is a good way for Finnish companies to expand their business to Japanese market.
This trade fair was big one that it was held in whole the convention center and had a lot of visitors. There were 7 categories and exhibitors were from many different countries.
My purpose of visit was to figure out the atmosphere of it since I might introduce it to Finnish companies. I walked in many areas and it was very very hard. There were way too many booths to just figure out. Of course professional buyers may visit booths where they want, which is no problem..
Anyway, that's positive thing that it had a lot of visitors such as department stores, big chain stores. Feel free to contact us if interested!